The target persona for this website is a road cycling enthusiast that likes to nerd out to data. The visual style of road cycling tends to be upscale, modern, clean, with a European slant. I love the Kodak color scheme and used that as a base for color choice, applying a Kodak LUT to all the photos for harmonization. I wanted to go with an asymmetrical layout that splits the page into 2 sections, the vertical line travels down the entire page as a visual anchor and the text draws attention when it breaks the hard boundaries created by it. As you scroll down the page the separation of the left and right would slide up and down using a parallax effect. As a home page the content was made to be skimmer friendly with a call to action for every section.